Late last year Microsoft started their ‘I’m a PC’ campaign to try and alter the stereotype given to PC users partially by Apple from their ‘Mac vs. PC’ ads.
Microsoft initially produced a website to allow the billion PC users that were dubbed and categorized by a certain pc advertisement, to speak out and show their real faces. http://imapc.lifewithoutwalls.com lets you browse the ‘Real PCs’ of the world, their stories, and ultimately why they don’t fit the ‘PC stereotype’. This project rapidly grew and prompted Microsoft to produce various compilations of these real PCs into TV ads and videos.
Microsoft continued their campaign by then showing the world how easy using a PC can be. Several TV ads represnt kids as young as 4 and 1/2 managing their photos using Windows Live Gallery and using simple functions such as and emailing photos, and stitching together panoramic photos.
Overall, these ads, which can be viewed here, provide a great backing for Microsoft’s campaign to prove that PC users can’t and won’t be stereotyped.